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Online advertising will be huge in India: Roy de Souza

According to Roy de Souza, CEO and co-founder of Zedo, online advertising will be huge in India. “Indians are young with 50 per cent of the 1.1 billion people below the age of 25. Even by 2012, 50 per cent of people will be under 28 years old. Young people use the internet a lot. So advertisers will have to spend a lot of their money online to reach to these people,” Roy de Souza has told TelevisionPoint

According to Roy de Souza, CEO and co-founder of Zedo, online advertising will be huge in India. “Indians are young with 50 per cent of the 1.1 billion people below the age of 25. Even by 2012, 50 per cent of people will be under 28 years old. Young people use the internet a lot. So advertisers will have to spend a lot of their money online to reach to these people,” Roy de Souza has told TelevisionPoint
in an interview. An excerpt:

How did you survive the internet bust when many had to shut shop?

We survived because we focused on the big picture and believed in our vision. We knew that the internet would be huge. We knew that the internet like other information media would be supported by advertising. So, with this belief we always found ways and means to survive and prosper even while dot coms were falling and most of the world was laughing at the whole dot com industry.

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