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Online advertising expected to generate $41.6 billion in revenue in 2008

According to Deloitte’s 7th annual Predictions 2008 report, online advertising is expected to generate $41.6 billion in revenue in 2008. However, despite the positive outlook, it has been noticed that growing antipathy to online advertisements and behavioural patterns is presenting obstacles to online advertising, the report states.

According to Deloitte’s 7th annual Predictions 2008 report, online advertising is expected to generate $41.6 billion in revenue in 2008. However, despite the positive outlook, it has been noticed that growing antipathy to online advertisements and behavioural patterns is presenting obstacles to online advertising, the report states.

The sector could fight back by methods such as testing various types of online advertisements with consumers, experimenting with radically new forms and formats, and considering online advertising as an element of the media mix within a campaign rather than as a solitary platform against traditional media, Deloitte suggests.

The report also says that in 2008 there may be an increasing clamour, from regulators, users and online traders, for the internet to provide authenticated identity every time people undertake any transaction via the Web.

Another key prediction for 2008 states that new media companies, such as social networks, synthetic worlds and blogs, are likely to offer the services through which newer forms of communication are initiated.

Steady growth in the number of broadband connections around the world has allowed online piracy to grow and the increasing speed of broadband connections has made movie, television and software piracy feasible, warns Deloitte in its annual predictions report.

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