Top News

OLX India names Saatchi & Saatchi as creative agency

OLX India, the Indian arm of global classifieds website OLX,
has appointed Saatchi & Saatchi to handle its creative duties. Although,
the ad spend by OLX was not confirmed by the officials, this report estimates the
account size to be Rs 10 crore. Present in more than 1000 cities in India, and serves

OLX India, the Indian arm of global classifieds website OLX,
has appointed Saatchi & Saatchi to handle its creative duties. Although,
the ad spend by OLX was not confirmed by the officials, this report estimates the
account size to be Rs 10 crore. Present in more than 1000 cities in India, and serves
as the local market place for both individuals and businesses.

Amarjit Singh Batra, country manager, OLX India, said, “We
found the Saatchi & Saatchi team very responsive and excited about this
idea. They spent a lot of time understanding about OLX and the needs that OLX
is solving for consumers in India. We chose them over others because of the
clarity and simplicity in the creative pitch idea that they presented to us. We
were convinced on their approach of a humour based storyline of communicating
the value proposition of OLX and their commitment to top quality production.”

Kamal Basu, CEO, Saatchi & Saatchi India,
said, “OLX is a great brand to work on and we at Saatchi & Saatchi are very
excited about the work we are doing on the brand. We look forward to a long and
rewarding journey together.”

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close