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OLX India appoints Zenith Optimedia to handle its media duties

OLX India, the Indian arm of global classifieds website OLX,
has appointed ZenithOptimedia as its media planning and buying account. The account
is valued in the range of Rs 10 to Rs 12 crore. Earlier this month, the company
had appointed Saatchi & Saatchi to handle its creative duties and the agency

OLX India, the Indian arm of global classifieds website OLX,
has appointed ZenithOptimedia as its media planning and buying account. The account
is valued in the range of Rs 10 to Rs 12 crore. Earlier this month, the company
had appointed Saatchi & Saatchi to handle its creative duties and the agency
had launched a campaign including a couple of TVCs for the company.

Amarjit Singh, country manager, OLX India said, “We are
extremely happy to work with ZenithOptimedia in India. They have demonstrated
great ROI to OLX.in through planning tools & buying clout in the market.
With their help we aim to reach our benchmarks in India.”

“The Internet and Digital mediums are exciting
platforms and can be leveraged effectively through a robust and innovative
media approach to reach specific groups individually with customized messages”,
said Satyajit Sen, CEO, ZenithOptimedia India.

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