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Ola introduces ride-sharing service Ola Share

  • Online taxi
    aggregator Ola has announced the launch of Ola Share, a ride-sharing service of
    its own, less than a month after rival Uber brought its carpooling service to
    India.
  •  

  •  
  • Ola will
    • Online taxi
      aggregator Ola has announced the launch of Ola Share, a ride-sharing service of
      its own, less than a month after rival Uber brought its carpooling service to
      India.
    •  

    •  
    • Ola will
      offer an option to match customers with people from their own defined social
      circles. The service has been in pilot for a month, and is available across
      Bangalore.  The company — which is
      present in more than 100 cities in India and claims to have more than 250,000
      cabs on its platform — said it is aiming to expand the initiative to a further
      five cities over the next three months.
    •  
    • An Ola
      representative explained to
      TechCrunch
      that customers build their own social groups inside the app by providing email
      contacts for friends, family, colleagues, etc. Once the other party has
      approved the request to add, they are then included to your social group,
      meaning that you could share a ride if your paths and journeys cross.
    •  
    • Integration
      with social networks, such as Facebook, would be an obvious way to make things
      more seamless. That process is hugely important because it is the crux of the
      offering, and if users can’t find their friends, or add them easily, then the
      whole process falls down. For now, Ola isn’t commenting on whether that is
      within its plans. Instead, it is focusing on the social angle — which is it is
      pitting as an advantage over other, competing services.
    •  
    • “We think
      it’s a step forward to create a comfort level when sharing a ride,” Anand
      Subramanian, head of corporate communications at Ola, told
      TechCrunch. “We think that it will push people to use this with far
      greater comfort and a sense of privacy.”
    •  
    • The company
      isn’t revealing what portion of rides it expects Ola Share will account for,
      but Subramanian said that it could increase supply by “multiples.”
    •  
    • “A maximum
      of three people can share a cab together via Ola Share. Driver-partners get an
      option to log into the Share platform, getting instant access to increased
      revenue of up to 50 percent, through continuous fulfilment of booking,” Ola
      said in a statement.
    •  
    • “At Ola, our
      goal is to build mobility for a billion Indians and this requires us to
      innovate constantly, for the future,” Ishan Gupta, head of Ola Share, said in
      the statement. “This will also contribute towards significant reduction of
      traffic, congestion and pollution in our cities.”

     

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