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NYTimes.com saw a decline in unique visitors on its first month behind a paywall: Compete

According to Compete’s ranking of the top 250 websites for
April 2011, NYTimes.com saw unique visitors (UVs) decline during its first full
month behind a paywall. Elsewhere on the list, daily deal sites thrived and
video site Ustream.tv climbed more than 200 spots. Compete, a Kantar Media
company, tracks the online behaviour of millions of consumers.

According to Compete’s ranking of the top 250 websites for
April 2011, NYTimes.com saw unique visitors (UVs) decline during its first full
month behind a paywall. Elsewhere on the list, daily deal sites thrived and
video site Ustream.tv climbed more than 200 spots. Compete, a Kantar Media
company, tracks the online behaviour of millions of consumers.

According to Compete, NYTimes.com dropped 20.4 per cent in
April, a 24.9 percent decline from one year earlier and traffic decreased
across nearly all of NYTimes.com’s sub-domains. But NYTimes.com sports blogs
were interesting exceptions in April Bats.blogs.nytimes.com (baseball),
offthedribble.blogs.nytimes.com (basketball) and fifthdown.blogs.nytimes.com
(football) increased traffic during the month, with month-over-month growth of
57.8 percent, 142.4 percent and 44.5 percent respectively. Readers, it seems,
do not part as easily with their sports content.

In the daily deals space, Groupon lead the way
with nearly 24 million unique visitors, increasing 5.4 per cent month on month and
655.8 percent year on year. While Livingsocial.com boasts half as many unique
visits s at this point at around 11.5 million, its rate of growth for the month
at 32.7 per cent, was six-times greater than Groupon’s, and its year on year growth
rate stands at 418.4 per cent. In April, traffic to video site Ustream.tv grew
46.6 per cent for the month and 92.3 percent for the year.

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