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Nudgespot raises $650,000 in seed funding led by Kae Capital and angel investors

Nudgespot, a platform that enables proactive and simple communication between businesses and their customers, has raised seed funding of $650,000. The funds have been invested by Kae Capital and angel investors including Anoop Goyal, Mike Shah and V.A. Sastry. 

The capital infused will be allocated towards product and marketing innovation as well as team expansion in India and USA. 

Nudgespot, a platform that enables proactive and simple communication between businesses and their customers, has raised seed funding of $650,000. The funds have been invested by Kae Capital and angel investors including Anoop Goyal, Mike Shah and V.A. Sastry. 

The capital infused will be allocated towards product and marketing innovation as well as team expansion in India and USA. 

Nudgespot is founded by Raveen Sastry and three other co-founders, Anubhav Sudha, Suresh Harikrishnan and Alok Shankar, it allows companies to automate or broadcast targeted messages to customers based on their behavior.

Nudgespot Co-Founder, Raveen Sastry said, “We are witnessing an excellent response to Nudgespot. Within a short span since launching, we have managed to add some very reputed brands to our client repertoire thanks to the simplicity and sophistication of our platform. Going forward, we aim to invest the freshly-raised funds towards making the Nudgespot even more intuitive.” 

He further added, “We are also looking at expanding our team from the current strength of 8 to about 15 by the end of 2015. The investment will help us hire the right talent in India as well as USA, where we are looking to scale rapidly.” 

Founder & Managing Director, Sasha Mirchandani said, “Nudgespot has been aiding marketers, customer success teams, engineering and product development teams to easily access the most relevant customer information and act on it with speed. It has a unique way of approaching the gaps that exist in available marketing and analytical tools through intelligent business communication that is capable of offering businesses a holistic view of how their customers view them. We see immense potential in Nudgespot and are certain of the growth trajectory it is likely to witness in the next few months.”   

Nudgespot was founded in May 2014 and the beta version of the platform was launched in November 2014. Currently, it has presence in both Bengaluru and New York.  Brands such as Ola, Zivame, Bluestone, Toppr and over 40 other companies worldwide use Nudgespot to communicate with their customers effectively.  

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