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Now Ola supports other services with its payment platform

Taxi-hailing app
service Ola has 
made its in-app payment service available within a
range of other apps and services.

Taxi-hailing app
service Ola has 
made its in-app payment service available within a
range of other apps and services.

‘Ola Money’, the
name for the wallet service where customers keep a float to pay for their rides
(Indian mandated taxi apps to switch to wallet-based systems last
year), can now be used to make purchases within eye glass
etailer Lenskart, budget hotel network OYO Rooms, music streaming
service Saavn, hyperlocal marketplace Zopper, and others.

The taxi
aggregator’s partnership with Zipcash, a digital money company, provides the necessary
regulatory compliance for money transfers and payments.

According to a
TechCrunch report, Ola said the idea is to make its wallet app a more
convenient and useful service for its customers, particularly since it has
already ventured into services verticals beyond just taxis.

“We already
offer cabs, food delivery and groceries services,”
Rushil Goel, Head of Ola Money, told TechCrunch in an interview. “Over half of
these transactions are [paid for] via Ola Money, so the idea is to enable
more use cases for those customers, in terms of being able to use other
merchants and not just our services.”

Goel confirmed in
the report that Ola is looking to extend the scope of Ola Money, which it
claims has over 20 million registered users, to “other services with lots of
transactions on a high frequency basis.”

The Ola Money
extension, which the company said will also serve up discounts with third-party
partners, is the second customer loyalty extension that Ola has introduced this
past week. Last week, it unveiled Ola Select, a program that grants its
most active users a range of perks that include in-car WiFi, and now Ola money
is allowing the service’s most active users to benefit from more consolidated
payment options.

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