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Nokia to exclusively use digital media to promote its new handset model N97 Mini

Mobile handset brand Nokia has decided to use only the digital media for its recently launched model – N97 Mini. According to the company, the new handset is targeted at users in the 18-34 years age group in the top 10 metros. The company is expected to spend around Rs 7 crore on the digital media to promote N97 Mini during the four-month long launch period.

Mobile handset brand Nokia has decided to use only the digital media for its recently launched model – N97 Mini. According to the company, the new handset is targeted at users in the 18-34 years age group in the top 10 metros. The company is expected to spend around Rs 7 crore on the digital media to promote N97 Mini during the four-month long launch period.

N97 Mini is an internet-connected multimedia device, in which various mobile applications or widgets, such as Twitter, Facebook and Gmail come pre-loaded; while other applications can be downloaded from Nokia’s mobile store, Ovi.com. The phone’s home screen, like a computer’s desktop, can be customised; and users can place specific shortcut icons for mobile applications.

“Not a single rupee will be spent on the traditional media,” R P Singh, director, business planning, Maxus Interaction, the agency that handles Nokia’s digital media duties, has said, adding, “Digital media blends very well with the product features of N97 Mini. Also, the audience to be targeted is all available online.” [Source: Afaqs]

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