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Nokia to distribute VVIDIA’s mobile content in 150 countries

Digital media company VVIDIA has tied-up with Nokia to distribute
its South Asian content in the 150 countries worldwide where the mobile brand
has its presence. The users can now access localized content, created by
VVIDIA, by just logging into Nokia Store. The Nokia Store is a one-stop-shop for mobile content to
help consumers personalize their Nokia devices.

Digital media company VVIDIA has tied-up with Nokia to distribute
its South Asian content in the 150 countries worldwide where the mobile brand
has its presence. The users can now access localized content, created by
VVIDIA, by just logging into Nokia Store. The Nokia Store is a one-stop-shop for mobile content to
help consumers personalize their Nokia devices.

Information related to infotainment, fashion and lifestyle,
glamour, Bollywood, utilities, short films, Humor, grooming, recipes,
devotional, fitness etc will be available. Artists, experts and models speaking
regional languages are used in videos/contents.

Arunn K Asthaana, MD & CEO, VVIDIA said, “Nokia users
will now have innovative and simple content in their regional language on their
handsets. Our company’s USP lies in its core ability to ideate, produce and
distribute customized local vernacular ethnic content (mainly video) and use of
its own multi patent pending technology platform VIMEOX.”

VVIDIA creates content of South Asian languages and
sensibilities for various media platform including mobile, tablet, IPTV,
computer etc. The company aims to reach out to a subscriber base of 10 million
with 30 million video views, by the end of financial year 2012-13, stated a
release.

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