Nokia India recently partnered with Microsoft Advertising to do a live launch of its N8 smartphone online. According to Microsoft Advertising, the live webcast of the Nokia N8 launch event was watched by more than 110,000 users over the one and a half hours on October 12, 2010. The live webcast page also had an online chat feature where more than 1,000 people chatted in 1.5 hours of the webcast.
Microsoft Advertising had created a webcast page for the Nokia N8 live launch event that started with a teaser on 10th October. The page was promoted across the MSN India website with banners and text links as well as on social media. Through the online advertisement, viewers could test the features of Nokia N8, flip the smartphone and view it from different angles. Further, Facebook and Twitter were used to enable the people interact closely with the brand.
Nokia brand ambassador – Priyanka Chopra – launched the N8 smartphone and the same was shown to Nokiaâ€™s partners and employees all over India as well as to Nokiaâ€™s global offices along with the MSN audience. The same webcast was also shown live on MSN India homepage with an innovative banner which started with a teaser and unveiled as Priyanka Chopra launched the smartphone. Post the N8 launch, the webpage talked about the smartphone and showed videos of the product.
|â€œThe N8 was a much discussed and anticipated device for our consumers and there was much excitement around the device. For Nokia, it is critical to connect and reach out to consumers and we wanted them to be a part of the unveiling experience. The idea of the webcast stemmed from there,â€ said Deepak Taneja, manager, online sales and marketing, Nokia India.
â€œThe webcast enabled us to reach out to consumers, showcase the innovative features of the N8 and get first hand reactions on the device. It also enabled consumers to watch Priyanka Chopra share her experiences with the device,â€ added Deepak Taneja.