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Nokia ropes in Vuclip to promote its Lumia 510 ‘Trendify’ campaign

Global mobile video company Vuclip has been roped in by Nokia
and Maxus India to promote ‘Trendify’ campaign for Nokia Lumia 510. The
campaign will run on Vuclip’s mobile video portal and social networks.

Global mobile video company Vuclip has been roped in by Nokia
and Maxus India to promote ‘Trendify’ campaign for Nokia Lumia 510. The
campaign will run on Vuclip’s mobile video portal and social networks.

The company has replaced the ‘Share’ button on the promotional
videos temporarily with ‘Trendify’, encouraging users to now trend their videos
directly on m.trendify.in, which in turn can be shared on Facebook, Twitter and
other social sharing sites.

Viral Oza, Marketing Director, Nokia India said, “We believe
that anyone can begin a trend by sharing, following, liking through social
platforms. The Nokia Lumia 510 is designed to empower the Indian youth to start
their own trends. By leveraging Vuclip, we wanted to bring the Indian youth
even closer to the Trendify campaign.”

Vuclip has also integrated Trendify with its own social
media properties to further amplify the campaign leading to virality. Nokia is also
giving an opportunity to users to win Nokia Lumia 510.

Unny Radhakrishnan, Digital Head (South Asia), Maxus India
said, “Nokia wanted us to craft a campaign which exemplifies trendifying in the
DNA of each of its core elements. Leading the curve in mobile video sharing,
Vuclip fitted well with our strategy in helping us connect the Nokia “Trendify”
campaign with millions of users in a fun sharing way almost instantly.”

Commenting on the integration, Meera Chopra, Vice President
– Head of Advertising Sales (APAC & ME), Vuclip said, “This fun and path
breaking campaign is yet another proof of how Vuclip is fast becoming an
integral part of aggressive digital campaigns for leading brands like Nokia. In
one of the most unique ways of perfect integration on the site, Vuclip has
temporarily renamed the social “SHARE” link on all its videos as
‘TRENDIFY’. This not only helps build a stronger brand recall but also builds a
“cool quotient” for the youth who now Trendifies, instead of just
sharing.”

Headquartered in California, Vuclip serves video on-the-fly,
on any device, and in any country. The company claims that as many as 65% of
Vuclip’s 14 million Indian users share videos primarily through Facebook and
Twitter.

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