SBI Life’s digital spends increased 3-4 times YoY; resources dedicated to digital now outweigh offline medium

Created on: 05/31/2013 - 00:55

Driving diverse marketing assignments over the last 15 years, Chandramohan has been associated with some of India’s largest brands including SBI Life, Kotak, HDFC Bank and Tata Motors.

Canaan India is targeting 2-3 investments a year

Created on: 05/27/2013 - 03:38

Alok Mittal has a broad range of
hands-on experience founding, funding and supporting early-stage technology
companies. He leads 25-year-old global venture firm Canaan’s investments in
India, and focuses on digital media and mobile companies, as well as innovators
in managed software services and other IT enabled businesses.

Globally 30% of LinkedIn’s traffic comes from mobile, it is huge area of investment for us

Created on: 05/21/2013 - 01:42

Nishant Rao has taken over the Country Manager profile at LinkedIn India in January this year. He was earlier director, business operations and head of global sales strategy at LinkedIn's Mountain View office. His association with the company goes back to September 2011. With over 10 years of industry experience, Nishant has dabbled in sales, strategy management and entrepreneurship.

Our revenue growth has been 135 percent year-on-year

Created on: 05/10/2013 - 17:34

Sumesh Menon is the Co-Founder and CEO of U2opia Mobile, an innovator in mobile applications that focuses on growth and monetisation for social networks. His career spans over a decade in Marketing with a keen affinity for technology – both mobile and internet. In the past, he has held pivotal roles in global majors like Bharti Airtel and United Spirits.

The amount of digital spend doesn’t matter; how smartly you spend them does

Created on: 05/07/2013 - 14:03

Vivek Nayer, a seasoned marketing professional, is the Chief
Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. With over
two decades of experience with some of the country's blue chip companies and
experience in the FMCG sector, Nayer also has extensive sales experience from
his stint at Voltas.

We intend to spend 10% of our advertising budget on digital

Created on: 04/25/2013 - 18:18

Allen Solly, which was launched in India in
1993, has proved to be the most innovative brands of Madura Fashion &
Lifestyle. The brand with its Anglo-American heritage – introduced a completely
new concept to menswear in India – Friday Dressing. In an exclusive interaction with India
Digital Review, Sooraj Bhat, Brand Head, Allen Solly talks about brands digital
initiatives, visual branding on internet and company's ecommerce presence in

Smart use of digital medium can help Micromax catch up with Samsung and Nokia by 2013

Created on: 04/15/2013 - 00:33

Shubhodip Pal is the Chief Marketing
Officer at Micromax Infomatics Ltd. He handles all marketing efforts of the
company globally. Having over 16 years of experience in the consumer space, Pal
in his last profile was heading BLYK India, a mobile messaging company and was
successful in launching India's First Mobile magazine catering to the Youth as
its Country Manager and Director. He has experience in launching, building

We're operating close to breakeven and our target is to make 3X of revenues generated last year

Created on: 04/08/2013 - 12:41

Pavan Chauhan is the co-founder and Managing Director of MeritNation.com. Prior to launching Meritnation.com, he completed several projects in the field of education, gaming and assessment. He also worked with several global brands such as Castle Rock Research, USA, Microsoft Inc, Ministry of Education, UAE to name a few.

Over 30% of HDFC Life’s media spends goes to digital

Created on: 03/15/2013 - 18:05

Sanjay Tripathy is Executive Vice President, Marketing,
Product and Direct Sales Channels, at HDFC Life. In this role, he is
responsible for HDFC Life’s Direct Sales Channels, Marketing and Product
Strategy, Brand Planning, Advertising, Communication and Media, Customer
Insights, Online and Digital Strategy, Customer Analytics and Corporate
communication. 

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