25-30 pc of Woodland’s marketing budget goes to digital

Created on: 08/13/2013 - 19:33

Amol Dhillon is the Vice President of Strategy and Planning at Woodland, where he leads the brand management : Branding, Communication & Media, New Product  identity and Innovation Management  while overseeing marketing research, online retail and social media, merchandising and overseas business development.

We see a 30% Y-o-Y increment in digital spends

Created on: 08/05/2013 - 17:18

Kenichiro Mori has over 16 years of diversified experience in Olympus right from the sales of Microscopes and its accessories, to the sales, marketing and communication of the various product categories within the Imaging business. He has worked in various capacities in Germany and Russia. Presently, he is the Managing Director of Olympus Imaging India.

The future of digital content access in India is going to be through mobile

Created on: 07/31/2013 - 00:44

Sushant Sreeram, in his profile as Vice President – Product Marketing, HolidayIQ.com plays a crucial role in the growth and profitability of the business through scaling the company’s product marketing initiatives. He also identifies underlying shifts and emerging opportunities in India’s travel space to further strengthen the HolidayIQ.com brand among travellers.

We are sincerely looking at mobile medium, there will be lot of efforts coming up soon

Created on: 06/14/2013 - 18:08

K Ramakrishnan, also fondly known as Ramki, joined Café Coffee Day as its President – Marketing in February, 2010. With clear vision to drive company’s growth and engage users via social media, Ramki heads the marketing function of the brand across the country.

EBay report claims Google Adwords losing significance; why it is not applicable for India

Created on: 06/07/2013 - 19:13

Internet advertising continues to grow significantly with paid advertisements on search platforms constituting the bulk of its revenue. Most businesses spend a major chunk of their advertising money in buying up keyword advertising on Google via its Adwords program. It offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

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