It is quite early for marketers to invest heavily in mobile advertising

Created on: 02/24/2014 - 19:00

Varun Jha is the Marketing Head at PayU India. He has extensive experience in brand management and marketing. He has worked with multinational organizations like Cummins Inc (Fortune 500) and Micro-Star International Co-Op. He has been the brand custodian of various B2B and B2C products in his previous organizations. Having worked in diversified industries like consumer electronics, IT and e-commerce, he is now a part of core team at PayU India. His responsibilities include

Social media is India in growing at an exponential rate

Created on: 02/04/2014 - 15:33

Vikram Nalagampalli is the Founder and CEO, Voterite Software Private Limited. Vikram Nalagampalli is an entrepreneur and a returning NRI with over 15 years of leadership experience in enabling change, leveraging technology in Corporate America.  Genesis of Voterite began with Vikram’s recent journey back to his home country and had to go through a hard realization of various facts that every citizen is rightfully entitled

It is impossible that consumers will like us unless we become a part of their lives

Created on: 01/31/2014 - 16:44

Wasim Basir is Director, Integrated Marketing Communication for Coca Cola India. He joined the India Business Unit in mid-2010 and the Coca Cola system in China in September 2009 as the Marketing Activation Director, Coca Cola (China) Beverages Limited.

Our cumulative marketing spends are skewed towards digital in 90:10 ratio

Created on: 01/21/2014 - 16:23

Achal Shah is the Senior Vice President and Head - Marketing and NRI Services at TimesofMoney, a digital payments and remittances service provider. With over 12 years of experience in product management, strategic alliances and digital marketing, Achal currently spearheads all the marketing functions for the company including brand, customer acquisition, corporate communications, usability and navigation etc.

We see mobility driving a lot of the global businesses

Created on: 01/03/2014 - 17:25

A well-known name in the industry, Jaspreet Bindra is the CEO of Getit Infomedia. Prior to joining Getit Infomedia, he was the Country Head for Microsoft India –Internet business and was a part of the founding team for Baazee.com – now known as eBay India. Jaspreet is also involved with different start-up accelerators. Using his expertise of working in the MNC environment coupled with his tryst with the startup

What people read the most on IDR in 2013

Created on: 01/02/2014 - 13:50

With 2013 coming to a close, team IDR looks back and reflects at the work done over 2013. We present the most read content pieces from each of our content categories, which attracted highest number of page views in 2013.

Most Read News Stories

"India will be Facebook's number one market in a matter of months, overtaking US"

Our spends on digital medium have increased by 100 pc

Created on: 12/17/2013 - 17:34

Rajat Mehta is the Country Head- Brand & Retail Marketing, YES BANK. He has extensive experience across Marketin, Branding and Communication. He has been a part of the core teams with hands-on experience in building and managing the brand of two start-up financial brands- YES BANK and FirstRand Bank. His responsibilities include strategy & positioning, advertising, product marketing, digital & social media marketing, visual merchandising, activation, research

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