Digital marketing is fast coming into its own as a specialised discipline. From the early days of setting up websites left, right and centre and cutting cheques for search engine optimisation, it now encompasses social media, mobiles and apps as powerful new possibilities.
Rajesh Kumar looks after marketing for SAP, India Subcontinent region, which comprises India, Bangladesh and Sri Lanka. His mandate covers all of SAP solutions, including partner as well as customer marketing. In a career spanning two decades, Kumar has had diverse experience in technology and consumer marketing, with stints in companies such as Seagram, Perfetti, Microsoft and HCL.
Nand Kishore Badami is Director and Head of Marketing at Cisco for the India and SAARC regions, where his mandate is to ensure tighter alignment of strategic marketing objectives and outcomes with the company’s business plans. An IT industry veteran with over 27 years of experience, Badami has held senior positions with leading IT organizations, including HCL Infosystems, Tally Solutions and Citrix Systems.
Four months ago, After a 4 year stint with McDonald's, Rameet Arora joined online restaurant discovery and search service Zomato as its Chief Marketing Officer.
The digital platform is causing a lot of disruption in the world of hiring—not unlike in many other realms. While the thick appointment supplements of newspapers now belong to a bygone era, the upstart job sites which ate their lunch themselves are facing tough competition from the hungry buzz on social media.
With a growing mobile infrastructure, India is fast emerging as one of the next big markets to watch out for in the mobile app industry.
The digital savvy users are constantly on the move and they are using mobile to not only stay connected but also accomplish many of their daily tasks. Whether it’s mobile phones, tablets, or other personal devices, they have all the information available at their fingertips.
Alok Bharadwaj has had a long and impressive stint at Canon India during which the Japanese brand has not only become more widely recognised but its sales have also grown manifold in the country. Currently designated as Executive Vice President, he also wears the hat of the company’s CMO. An India advisory board member of CMO Council, he was awarded CMO of the Year for 2009 by the Council.
Viren Anand is the Co-Founder & member of the New Management team of Networkplay India. After completing his MBA, he started his career as a Traniee at Mudra Communication. He later moved on to become the Sales Manager at Yahoo India. In 2008, Viren Anand gave up his corporate career and decided to translate his experience and ideas into a business as he co-founded Networkplay Pvt. Ltd.