Digital brings the power of data-driven marketing

Created on: 01/19/2015 - 15:30

Rajesh Kumar looks after marketing for SAP, India Subcontinent region, which comprises India, Bangladesh and Sri Lanka. His mandate covers all of SAP solutions, including partner as well as customer marketing. In a career spanning two decades, Kumar has had diverse experience in technology and consumer marketing, with stints in companies such as Seagram, Perfetti, Microsoft and HCL.

We will live in a world where everything—and everyone—can be connected to everything else

Created on: 12/08/2014 - 18:51

Nand Kishore Badami is Director and Head of Marketing at Cisco for the India and SAARC regions, where his mandate is to ensure tighter alignment of strategic marketing objectives and outcomes with the company’s business plans. An IT industry veteran with over 27 years of experience, Badami has held senior positions with leading IT organizations, including HCL Infosystems, Tally Solutions and Citrix Systems.

Managing content and controlling messaging across the digital space is a challenge

Created on: 11/26/2014 - 15:49

The digital platform is causing a lot of disruption in the world of hiring—not unlike in many other realms. While the thick appointment supplements of newspapers now belong to a bygone era, the upstart job sites which ate their lunch themselves are facing tough competition from the hungry buzz on social media.

8 Productivity apps to make the most of your precious time

Created on: 11/12/2014 - 20:38

With a growing mobile infrastructure, India is fast emerging as one of the next big markets to watch out for in the mobile app industry. 

The digital savvy users are constantly on the move and they are using mobile to not only stay connected but also accomplish many of their daily tasks. Whether it’s mobile phones, tablets, or other personal devices, they have all the information available at their fingertips.

Digital is not only about marketing communication, it is a great customer relationship medium

Created on: 10/08/2014 - 19:42

Alok Bharadwaj has had a long and impressive stint at Canon India during which the Japanese brand has not only become more widely recognised but its sales have also grown manifold in the country. Currently designated as Executive Vice President, he also wears the hat of the company’s CMO. An India advisory board member of CMO Council, he was awarded CMO of the Year for 2009 by the Council.

Networkplay reaches over 55% of the Indian digital audience

Created on: 09/09/2014 - 19:49

Viren Anand is the Co-Founder & member of the New Management team of Networkplay India. After completing his MBA, he started his career as a Traniee at Mudra Communication. He later moved on to become the Sales Manager at Yahoo India. In 2008, Viren Anand gave up his corporate career and decided to translate his experience and ideas into a business as he co-founded Networkplay Pvt. Ltd.


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