Our focus is on using our own users as brand ambassadors

Created on: 12/24/2014 - 16:14

Nilay Arora spearheads the marketing and business operations for Tencent's biggest global product for India - WeChat. Arora has over 10 years of marketing and product experience across consumer technology and media, including mobile, Internet, social media, online gaming, TV, radio and print.


Created on: 09/23/2014 - 13:36




With Findable we hope to make offline
shopping as easy as online shopping.  We want to create a Google for
products available near us, so that we could easily find out what's available
where and get it quickly, instead of having to go from store to store.

TRAI puts full stop to 'discriminatory pricing', Facebook's ambitious plans

Created on: 02/29/2016 - 19:12

India’s telecom regulator has barred Internet service providers from offering customers preferential tariffs to access certain content over concerns that it will violate principles of Net neutrality, and in the process, dealt a severe blow to Facebook's free data service plan - Free Basics.


Why marketers should partner with content marketing experts for great marketing outcomes?

Created on: 02/19/2016 - 17:35
  • Marketing teams in India are increasingly taking the content marketing plunge and rampingup efforts to engage with customers. As they dive in though, the one big question many are asking themselves is “Should we outsource our brand’s digital content needs?” After all, marketing teamsknow the product/service best. But is product expertise enough for content marketing or does the job require #contentmarketing

"The in-app advertising market is flourishing in India"

Created on: 12/30/2015 - 17:32
  • Mobile advertising has been one of the fastest growing among new industries since its inception, and India, though at a nascent stage, is not far behind. According to a FICCI-KPMG 2015 report, growth in digital ad spends in 2014 was 45%, touching Rs 43.5 billion as against Rs 30.1 billion in 2013. Out of this, the share of mobile advertising grew from 10% in 2013 to 14% in 2014, notching up Rs 5.2 billion.
  • As Indian smartphone

Overview of Digital India Week (1st – 7th July, 2015) - Part 1

Created on: 07/07/2015 - 21:03

On July 1st 2015, Prime Minister Narendra Modi launched the Digital India programme to reform governance through technology. The Digital India vision is centred on three key areas – Digital Infrastructure as a Utility to Every Citizen, Governance & Services on Demand and Digital Empowerment of


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