- Imagine you’ve just placed an advert into a newspaper for your business. Do you know how many people are going to see that advert when it runs? And are you even sure that anyone who sees it bothers purchasing your product or services?
- The simple answer to all of those questions is no. Though we know that advertising offline works to some extent by raising brand
- In India's ever-evolving e-commerce space, competition is cut-throat. Key players such as Amazon, Flipkart and Snapdeal vie for every iota of opportunity to outnumber and outsmart each other. Deep discounts, innovative ad campaigns and flash sales have become go-to methods for consumer traction, gaining immense popularity among India's growing number of Online shoppers.
- In an exclusive
Meher Sarid is the President-Corporate Affairs (Head Marketing, Communications, HR and Training), at Oxigen Services India Pvt. Ltd. She has 23 years of work experience in the fields of management, brand, design, communication and service excellence.
The “Digital India Week” saw top industry houses pledging investments worth Rs 4.5 lakh crore in various technology ventures that can potentially add 1.8 million jobs.
Eminent industry people on Digital India:
1. Star Sports - #WontGiveItBack
With the ICC Cricket World 2015 on-going, Star Sports, the official broadcaster of the mega sporting event for Indian subcontinent, is leaving no stone unturned to promote the same. The company in association with Lowe Lintas + Partners has unveiled a youth oriented campaign titled #wontgiveitback. The films have been produced by Nirvana Films.
Sandeep Amar is the Chief Operating Officer at India.com Web Portal Private Limited, where he is responsible for managing the P&L, strategy, sales, editorial, product management, technology, UI/UX, marketing, finance, admin and general operations of the company.
Kesavan Kanchi Kandadai is the Chief Executing Officer at Tangerine Digital Pvt. Ltd, where he is responsible for running content creation and management business. Kesavan understands the evolving digital landscape and is adept in creating innovative products and solutions to meet