How technology can cater to advertisers' needs for transparent and efficient mobile ad campaigns

Created on: 01/08/2016 - 19:02
  • Imagine you’ve just placed an advert into a newspaper for your business. Do you know how many people are going to see that advert when it runs? And are you even sure that anyone who sees it bothers purchasing your product or services?
  • The simple answer to all of those questions is no. Though we know that advertising offline works to some extent by raising brand

'Over 70% of our traffic comes through mobile phones'

Created on: 11/26/2015 - 19:35
  • In India's ever-evolving e-commerce space, competition is cut-throat. Key players such as Amazon, Flipkart and Snapdeal vie for every iota of opportunity to outnumber and outsmart each other. Deep discounts, innovative ad campaigns and flash sales have become go-to methods for consumer traction, gaining immense popularity among India's growing number of Online shoppers.
  • In an exclusive

Best Cricket World Cup 2015 campaigns

Created on: 02/23/2015 - 19:57

1. Star Sports - #WontGiveItBack

With the ICC Cricket World 2015 on-going, Star Sports, the official broadcaster of the mega sporting event for Indian subcontinent, is leaving no stone unturned to promote the same. The company in association with Lowe Lintas + Partners has unveiled a youth oriented campaign titled #wontgiveitback. The films have been produced by Nirvana Films.

Companies who do content strategy are far more successful than companies who don't

Created on: 01/06/2015 - 20:20

Kesavan Kanchi Kandadai is the Chief Executing Officer at Tangerine Digital Pvt. Ltd, where he is responsible for running content creation and management business. Kesavan understands the evolving digital landscape and is adept in creating innovative products and solutions to meet


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