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Nirvana Digital to provide its Bollywood movie catalogue on YouTube Box Office

Nirvana Digital, a distributor of Bollywood audio and video
content across internet and mobile platforms has announced the availability of its
catalogue of Bollywood films and music videos for free viewing on YouTube Box Office,
an exclusive channel that features one premium movie every month absolutely
free of cost.

Nirvana Digital, a distributor of Bollywood audio and video
content across internet and mobile platforms has announced the availability of its
catalogue of Bollywood films and music videos for free viewing on YouTube Box Office,
an exclusive channel that features one premium movie every month absolutely
free of cost.

Nirvana Digital’s content catalogue includes favourites and
box-office hits like Iqbal, Apna Sapna Money Money, Right Yaa Wrong and others.
Nirvana Digital also holds the licensing rights for over 5,000 videos,
including full-length Bollywood movies, music videos, documentaries,
independent films and Bollywood news and events, for digital and mobile
distribution and monetization. The company also currently holds rights to
distribute content from major production houses like Mukta Arts, Eagle Films
and Maya Movies, across major Internet platforms like YouTube, HULU, Amazon
VOD, Dailymotion, Apple iTunes, Roku, Fandor and others.

Anis Tadvi, VP, distribution stated, Nirvana
Digital, said, “We are delighted to offer consumers a fine selection of
Bollywood through YouTube’s platform, and we’re looking forward to adding more
exciting content for the global Indian market. The growth in online video
viewing has been exponential, and we look forward to helping content owners
monetise their content whilst offering consumers world-class entertainment at
the click of a button.”

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