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NIIT creates online version of Preeti Technani

NIIT, an IT education company, has created an online version of Preeti Technani, a virtual character whose print avatar was introduced in 2006. While the print presence of Preeti is managed by a team at NIIT and Contract Advertising, Delhi, the online presence is looked after by a digital agency, Interactive Avenues.

NIIT, an IT education company, has created an online version of Preeti Technani, a virtual character whose print avatar was introduced in 2006. While the print presence of Preeti is managed by a team at NIIT and Contract Advertising, Delhi, the online presence is looked after by a digital agency, Interactive Avenues.

“The objective of creating Preeti Technani was to create a persona who is knowledgeable, credible and accessible to the youth,” Anuradha S Boxwala, senior vice president, sales and marketing, NIIT, has said. NIIT plans to keep the persona of Preeti separate from the company and position her as a mentor who can be reached through email and SMS, reports Afaqs .

Preeti Technani has got an Orkut profile where she says, “I did my schooling in a convent and completed my GNIIT course from NIIT.” On her blog PreetiTechnani.Wordpress.com , Technani writes , “Also, I have some interesting news to share with you – NIIT is launching a program called the GNIIT Business Systems & Information Management program… This program revolves around Business Processes, Information Systems and Business Intelligence Technologies, along with other things.”

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