Broadcaster ESPN STAR Sports has tied up with MVAS firm DigiVive for live streaming of ESPN STAR Sports’ broadcast of the ICC World Twenty20. The streaming will be available on the mobile TV service nexGTv starting with the first ICC World Twenty20 match on September 18, 2012. DigiVive has also secured rights for video streaming of the broadcaster’s highlights programmes. The service can be downloaded by sending an SMS mytv to 58888, or from any of the app store and from nexGTv.com.

Sanjay Kailash, Executive Vice President, ESPN Software India Pvt Ltd, said, “We believe that Mobile VAS has huge potential for growth. The ICC World Twenty20 provides an excellent opportunity to reach out to ever increasing group of consumers who use new-age devices to catch real time action from the championship.”

GD Singh, Director, DigiVive said, “After winning the ICC Cricket World Cup in 2011, all eyes will be on the Men in Blue to regain the ICC World Twenty20 title. We are excited at the live streaming opportunity provided to us by ESS. This will enable 4 million nexGTv users with an excellent opportunity to catch live excitement of ESPN STAR Sport’s coverage of the ICC World Twenty20. DigiVive’s seamless adaptive technology will provide best in class live streaming quality and deliver a unique experience of watching the championship live on Mobile phones and Tablets and ensure that nexGTv users catch the action LIVE anytime anywhere.”