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NetworkPlay to distribute Dynamic Video’s rich media creative solutions in India

US-based Dynamic Video and New Delhi-based NetworkPlay have signed a deal under which NetworkPlay will distribute Dynamic Video’s rich media creative solutions to its Indian and Middle Eastern advertiser and agency customer base. The deal will enable NetworkPlay’s customers to run rich media and video ad units, enhanced by data-driven targeting, measurement and optimization.

US-based Dynamic Video and New Delhi-based NetworkPlay have signed a deal under which NetworkPlay will distribute Dynamic Video’s rich media creative solutions to its Indian and Middle Eastern advertiser and agency customer base. The deal will enable NetworkPlay’s customers to run rich media and video ad units, enhanced by data-driven targeting, measurement and optimization.

“NetworkPlay has always believed in bringing cutting edge technologies into India,” Ampreet Singh, VP, NetworkPlay, has said. “Bringing dynamic creative rich media solutions to India together with Dynamic Video during the week of our second anniversary demonstrates our dedication to pioneer innovation. This technology will enable more consistent, reliable and cost-effective rich media solutions for advertisers and agencies in the market.”

Tal Even, VP, marketing and business development, Dynamic Video, has added, “We are excited to introduce rich media dynamic creative solutions to the Indian market together with NetworkPlay. India’s advertising industry is growing explosively. NetworkPlay’s team of industry veterans and their market coverage capabilities along with their exclusive arrangements with big publishers in the transaction space, make NetworkPlay an ideal Indian partner.”

According to Dynamic Video, its rich media solutions empower agencies and advertisers to run rich media advertising campaigns and personalized email blasts enhanced by data-driven targeting, measurement and optimization. With Dynamic Video, advertisers and agencies can drive traffic, increase conversion and improve ROI by running targeted and fresh rich media campaigns linked to live data sources and targeting data. They can then use its analytics dashboard to track engagement and interaction and optimize performance in real time, using automated multivariate testing.

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