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NetworkPlay launches performance marketing division NetworkPlay Results

NetworkPlay Media has launched a performance division called NetworkPlay Results which will cater to the cost per click (CPC) and cost per lead (CPL) driven internet marketing sector in India. The new division will be led by Jignesh Desai across India as business head for Results. Besides, NetworkPlay’s current team will be called NetworkPlay Impact and the entire team will be aligned under Hitesh Trehan, who will be the business head for Impact.

NetworkPlay Media has launched a performance division called NetworkPlay Results which will cater to the cost per click (CPC) and cost per lead (CPL) driven internet marketing sector in India. The new division will be led by Jignesh Desai across India as business head for Results. Besides, NetworkPlay’s current team will be called NetworkPlay Impact and the entire team will be aligned under Hitesh Trehan, who will be the business head for Impact. NetworkPlay Impact will cater to the market in audience engagement through various solutions in web, DTH and mobile space.

Commenting on his new role, Hitesh Trehan said, “I have been part of NetworkPlay for two years now and the way we have built the organisation and catered the market through our different offerings has always been a big pride. I am looking forward to addressing every marketers need across the country and my team is super committed. ”

Jignesh Desai said, “In the next nine months we have to be the number one ad-network in terms of audience reach on ComScore and all efforts are under way to get there. Having been part of the performance team at Yahoo, we understand the space well and know exactly how we will deliver value to clients across board”.

Commenting on the new developments, Rammohan Sundaram, founder, CEO and MD, NetworkPlay, said, “To breeze through 2011-12 and be the number one in every space we are in and I am just so confident about my team that every vision just gets executed to perfection.”

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