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Netflix set to launch services in India

  • Netflix, the world’s largest video streaming company, is set to
    launch services in India, the
    Hindu
    Businessline
    reported, citing sources close to the development.
  •  
  • Netflix is expected to announce its India launch at the Consumer
    • Netflix, the world’s largest video streaming company, is set to
      launch services in India, the
      Hindu
      Businessline
      reported, citing sources close to the development.
    •  
    • Netflix is expected to announce its India launch at the Consumer
      Electronic Show at Las Vegas this week.
    •  
    • The company could enter India through a partnership with a local
      telecom firm to take advantage of the 4G networks, which make watching high
      quality video streaming possible on a mobile anywhere.
    •  
    • Growing demand for video, especially on mobile is creating a large
      market for online video streaming services in India. As per a
      Cisco VNI report, 41 billion minutes of
      video content crossed the Internet in India each month in 2014, up from 31
      billion in 2013.
    •  
    • Internet video traffic was 46 per cent of all consumer Internet
      traffic in 2014, up from 38 per cent in 2013, making video an obvious choice to
      focus their revenue opportunities on. By 2019, video is expected to grow to 74
      per cent of all Internet traffic in India.
    •  
    • Netflix offers its service for $8.99 a month in the US for watching HD-quality movies and TV shows on any
      two screens at the same time. However, Indian prices are expected to be much
      lower.
    •  
    • US-based Netflix is borrowing $1 billion to fund its international
      expansion including in Asia. South Korea, Singapore, Hong Kong and Taiwan are
      the other four countries in Asia where Netflix plans to offer its services in
      2016.
    •  
    • Other such services available in India include Bigflix from Reliance
      Communications, Movies section from Google Play, Youtube’s Movie rentals, Eros
      Now and Spuul, which has partnered with Yash Raj Films to offer the studio’s
      movies on the website, the newspaper reported.

     

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