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netCORE launches cross-channel marketing automation platform Smartech

Digital
marketing solutions provider netCORE has launched Smartech, a cloud-based
marketing technology platform. With the launch of Smartech, netCORE aims to
help modern marketers streamline digital communication, increase engagement,
automate cross-channel workflows, deliver data-driven personalization and
improve operational efficiency.

Digital
marketing solutions provider netCORE has launched Smartech, a cloud-based
marketing technology platform. With the launch of Smartech, netCORE aims to
help modern marketers streamline digital communication, increase engagement,
automate cross-channel workflows, deliver data-driven personalization and
improve operational efficiency.

Commenting on
the launch, Rajesh Jain, Founder and Managing Director, netCORE, said,
“Smartech is yet another example of industry-leading innovation that netCORE
has been known for. As technology transforms marketing, Smartech is exactly the
platform marketers need to take away the drudgery of campaigns and enable a
deeper personalized connect with customers.”

“With increasing
proliferation of digital devices, customers today are facing communication
overload. It is becoming increasingly challenging for marketers to reach their
existing or prospective customers with relevant messaging. netCORE’s Smartech
helps an enterprise target the right customer with the right message at the
right time through the right channel.” said Kalpit Jain, COO, netCORE.

Through the
launch of Smartech, marketers can streamline lead generation, enable lead
nurturing and scoring, develop customer retention programs, measure marketing
effectiveness through analytics and optimize ROI.  Additionally, Smartech enables automated
workflows to be designed on the basis of a customer’s behavior like checking
email, clicks, missed calls, SMS response, customer attributes and demographics.

Founded in 1998
by Rajesh Jain, netCORE offers solutions for enterprise communication and
digital marketing. The enterprise communication suite includes on-premise &
on-cloud messaging, archiving solutions. It also includes high quality email,
SMS and voice delivery solutions. The different elements of the suite ensure
effective business communication &/or timely delivery of event-triggered
email & SMS/voice notifications, reminders and alerts.

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