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NDTV Convergence partners with Hovr to launch gaming channel on its wap portal

NDTV Convergence has partnered with Hovr, a mobile media company, to introduce a gaming channel on its wap portal Mobile.NDTV.com, also known as NDTV Active.

According to NDTV Convergence, the mobile games carry pre-roll ads and may also include product placements embedded within the games.

NDTV Convergence has partnered with Hovr, a mobile media company, to introduce a gaming channel on its wap portal Mobile.NDTV.com, also known as NDTV Active.

According to NDTV Convergence, the mobile games carry pre-roll ads and may also include product placements embedded within the games.

Sanjay Trehan, CEO, NDTV Convergence, has said, “Gaming is a very engaging way to capture the youth and technology savvy audiences, and through this initiative, we hope to make inroads into this extremely popular medium.” [Source: exchange4media]

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