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NDTV Convergence launches NoGyan.com to offer unusual news

NDTV Convergence, the digital media arm of NDTV Group, has launched NoGyan.com that would offer news, views and analysis of unusual happenings in areas such as glamour, celebrities, sports, technology, spirituality, health and automobiles.

NDTV Convergence, the digital media arm of NDTV Group, has launched NoGyan.com that would offer news, views and analysis of unusual happenings in areas such as glamour, celebrities, sports, technology, spirituality, health and automobiles.

“NDTV Convergence has intentionally not branded it as an NDTV product because it does not want to attach the brand value of NDTV to NoGyan.com,” Sanjay Trehan, chief executive officer, NDTV Convergence, has said. “We expect that 20-25 per cent of the (company’s) online revenue will be generated through NoGyan.com in the next three years.”

[Source: Afaqs, MediaNama]
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