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NBC Universal, Ten Sports jointly launch cricket-focused portal TenSports.com

Ten Sports and NBC Universal Digital Solutions have entered into an agreement to develop and launch a cricket-focused sports portal, TenSports.com. The site will debut with live webcast coverage of the Compaq Cup, the tri-angular cricket series between India, New Zealand and Sri Lanka starting on September 8, 2009.

Ten Sports and NBC Universal Digital Solutions have entered into an agreement to develop and launch a cricket-focused sports portal, TenSports.com. The site will debut with live webcast coverage of the Compaq Cup, the tri-angular cricket series between India, New Zealand and Sri Lanka starting on September 8, 2009.

In addition to providing live webcasts of cricket matches, TenSports.com will also offer on-demand highlights during live matches, so that fans who have tuned-in late can catch up on crucial moments of action. The video experience will be complimented by commentary and statistics, and will allow viewers to simultaneously chat with friends and family and other cricket fans during live webcasts.

Mark Denton, senior vice president, revenue and digital media, Ten Sports, has said, “Having built up a substantial brand leadership position in the sub-continent, we are now very excited to be able to partner with a company of the pedigree and with the digital expertise of NBC Universal.”

TenSports.com will be owned and operated by NBC Universal Digital Solutions. NBCUDS has selected online video advertising network Vdopia as its exclusive third party digital ad sales partner for the portal. Sab Kanaujia, vice president, digital product strategy and development, NBC Universal, will be managing this new business.

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