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Nautanki.tv to rate online videos, ads shown on its network

Online video channel Nautanki.tv has introduced a video rating system called Online Video Rating Points to judge the popularity of the video content and pre-roll or post-roll ads that run on its network.

Nautanki.tv plans to publish the OVRP data every week beginning July 1, 2008 and make them available for free to all content owners associated with the company.

Online video channel Nautanki.tv has introduced a video rating system called Online Video Rating Points to judge the popularity of the video content and pre-roll or post-roll ads that run on its network.

Nautanki.tv plans to publish the OVRP data every week beginning July 1, 2008 and make them available for free to all content owners associated with the company.

“With many video content owners like Fashion TV, Zoom TV, Bollywood Hungama and eight other channels joining us in the next two months, we have realised that it is important to figure out what type of content works and what doesn’t, so that we can justify our pricing for pre-roll and post-roll ads on Nautanki.tv,” Sunil R Nair, founder and CEO, Nautanki.tv, has said. [Source: Afaqs]

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