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Nanhi Kali’s digital campaigns bag Bronze Cyber Lions at Cannes Lions 2011

Nanhi Kali, an NGO dedicated to primary education of
underprivileged girl child in India jointly managed by the KC Mahindra
Education Trust and the Naandi Foundation, has won two Bronze Cyber Lions
at the Cannes Lions International Advertising Festival 2011 for creating AGirlStory.org

Nanhi Kali, an NGO dedicated to primary education of
underprivileged girl child in India jointly managed by the KC Mahindra
Education Trust and the Naandi Foundation, has won two Bronze Cyber Lions
at the Cannes Lions International Advertising Festival 2011 for creating AGirlStory.org
and TheGirlStore.org. Both the campaigns were created by US-based design agency
Strawberry Frog.

The Girl Store is an innovative website which allows the
viewer to sponsor the supplies that allow an underprivileged girl in India to
go to school and get an education. The Girl Store operates like an e-commerce
site. The site asks visitors to a buy a girl her life back by donating school
materials to underprivileged girls in India. Visitors can buy specific items,
such as a backpack, workbooks, or school shoes for a girl pictured on the site.
The site has received over 3 million hits till date, raising enough funds to
send hundreds of girls to school, and has also received global media coverage:
Forbes.com, Huffington Post, etc.

A Girl Story is a unique, donation-based film
series that combines technology, film, and storytelling to shed light on the
global challenge of educating young girls. The animated, emotional story
follows the path of a young Indian girl named Tarla who wants to go to school to
better her life. Whether she succeeds, however, is completely up to you,
because Tarla’s story progresses only by audience donations that unlock new
chapters within the YouTube film series. To ensure a smooth, filmic quality,
each YouTube video is programmed to allow Tarla to seamlessly transition from
one frame to the next.

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