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Myntra’s ex-COO launches tech startup to track fashion trends

  • Former Myntra chief
    operating officer Ganesh Subramanian is taking a shot at entrepreneurship with
    Stylumia Intelligence Technology, a data-driven technology firm he has set up
    to analyze fashion trends, the
    Economic
    Times
    said in a report.
  •  
  • “As a fashion
    • Former Myntra chief
      operating officer Ganesh Subramanian is taking a shot at entrepreneurship with
      Stylumia Intelligence Technology, a data-driven technology firm he has set up
      to analyze fashion trends, the
      Economic
      Times
      said in a report.
    •  
    • “As a fashion
      professional, I have struggled with some unresolved questions: How much to buy?
      What to observe/spot in terms of trends/inspirations? What products/ medium to
      choose for my brand/business?,” said Subramanian, founder and CEO of Stylumia.
      “The answers to which we are chasing at Stylumia.”
    •  
    • The company is headed
      by Subramanian along with entrepreneur Ram Prakash H.
    •  
    • Subramanian quit
      Myntra in September this year and was working on an algorithm to identify
      fashion trends. In his four-year stint at Myntra, he held the posts of CMO, COO
      and head of new initiatives. Subramanian has also worked at Walmart and
      Reliance Retail.
    •  
    • Stylumia, which was
      incorporated this month, will help companies prepare the next season’s
      collection based on evaluation of consumer behaviour. The company aims to help
      fashion and lifestyle businesses take decisions on the basis of data mined from
      user behaviour and social media activity, among other tools, the
      ET report said
    •  
    • “Fashion brands
      currently predict designs for the next season collection on their gut feeling
      or follow other brands, as there is no comprehensive data available on consumer
      shopping behaviour and future trends,” Subramanian said, adding that the
      company plans to roll out the initiative in India before tapping markets
      overseas. It will launch its first version of the tool in Indian by early 2016.
    •  
    • “What we are
      trying to work on is how to help a fashion professional take an informed
      decision using intelligence. If companies determine the trend early, they will
      be able to increase revenue and profits,” he said.

     

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