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Myntra to launch desktop site again

Flipkart-owned Myntra, the fashion e-tailer will relaunch its desktop website from 1st June. Myntra had done away with desktop website an year ago and opted to be app-only, reports VCCircle. Myntra had relaunched its mobile website also four months ago.

Myntra CEO Ananth Narayanan said the decision to go app-only was a “bold” experiment and that the company has realised some consumers want the choice of a desktop site.

Flipkart-owned Myntra, the fashion e-tailer will relaunch its desktop website from 1st June. Myntra had done away with desktop website an year ago and opted to be app-only, reports VCCircle. Myntra had relaunched its mobile website also four months ago.

Myntra CEO Ananth Narayanan said the decision to go app-only was a “bold” experiment and that the company has realised some consumers want the choice of a desktop site.

We tried to do this last year because we thought we can offer consumers a much better experience on the mobile. While that is still true that the mobile experience is far superior to the web, we have recognized that some consumers still want the option to shop on the web,” he said in a statement. Women customers, in particular, want to have the option of shopping across channels, he added.

Myntra, which was acquired by Flipkart in 2014, went app-only on May 15 last year, betting high on the growth of mobile-based commerce. At the time, Myntra claimed 9 million people had downloaded Myntra app and that it was targeting five million more downloads in three to four months. Flipkart co-founder Sachin Bansal said at the time that about 95% traffic and 70% sales of Myntra came through mobile devices.

Flipkart also had to come back to mobile website called Flipkart Lite after experimenting with app-only model.

 

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