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Myntra to assist big brands drive offline sales

  • Online fashion
    retailer Myntra will pilot a programme to help large brands drive offline sales
    through a multi-channel approach, offering an integrated shopping experience.
  •  
  • “We are going to
    partner with some of our major brands to do omni-channels. Maybe we will
    leverage their inventory in the stores or the consumer experience that we have
    in the stores where we can direct the traffic,” Myntra Chief Executive

    • Online fashion
      retailer Myntra will pilot a programme to help large brands drive offline sales
      through a multi-channel approach, offering an integrated shopping experience.
    •  
    • “We are going to
      partner with some of our major brands to do omni-channels. Maybe we will
      leverage their inventory in the stores or the consumer experience that we have
      in the stores where we can direct the traffic,” Myntra Chief Executive
      Ananth Narayanan told the
      Business
      Standard
      .
    •  
    • Myntra is in talks
      with several brands for the pilot to be launched in the next financial year,
      but did not reveal names.
    •  
    • “Omni-channel is
      a good idea. I think people should do more omni-channel because that will
      educate the consumer on e-commerce. Whenever I have conversations with the
      brands, I suggest them to do omni-channels,” the former McKinsey India
      director, who joined Myntra in October, added.
    •  
    • The newspaper states
      that Indian retailers have already begun to look at merging the offline and
      online experiences in retailing for their consumers. Madura Fashion &
      Lifestyle, part of Aditya Birla Nuvo, launched a digitally integrated store in
      Bengaluru. Snapdeal’s omni-channel platform named Janus lets customers
      discover, purchase or even return products to a physical store. Reliance is
      building a fashion e-commerce portal out of Bengaluru.
    •  
    • Flipkart, which
      became the parent company of Myntra after it acquired the latter in early 2014,
      had recently launched experience centres for mobile phones across 19 cities in India,
      to help those with limited knowledge and expertise in online shopping, the
      report added.

     

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