Top News

Myntra set to become mobile ‘app-only’ from May 15

Myntra recently announced the company’s transition to an “app only” platform, marking the end of desktop and browser based shopping. Myntra is morphing into a mobile-app based retailer from May 15. With 90% of its traffic and 70% of sales coming from the mobile platform, the Bengaluru-based online retailer said it will be able to service its consumers better by becoming app-only.

Myntra recently announced the company’s transition to an “app only” platform, marking the end of desktop and browser based shopping. Myntra is morphing into a mobile-app based retailer from May 15. With 90% of its traffic and 70% of sales coming from the mobile platform, the Bengaluru-based online retailer said it will be able to service its consumers better by becoming app-only.

According to the company, the next 200 million Indian consumers would not have used desktops at all and it is not willing to reconsider this decision. Myntra said that the company is hiring lot of people to focus on changing the customer engagement experience with improved personalization using analytics.

Speaking on this occasion, Sachin Bansal, Co-Founder & CEO, Flipkart, said, “There has been a tremendous growth of smartphones in India & it will continue to multiply over the next few years. Consumers’ are shifting fast to smart phones for commerce and information consumption in a big way. Smart phones with apps are becoming utilities that consumers access constantly for their various needs on a daily basis. We are already seeing the development of mobile-based commerce, which will be the most powerful, personalized, intuitive & inclusive market. It’s a great step that Myntra has taken towards creating a differentiated experience that will generate customer pull and make it a one stop solution for all fashion needs.”

Myntra currently has over 9 million users of its app with as many as 4 million customers having made purchases through it. According to Mukesh Bansal, CEO, Myntra & Head of Commerce, Flipkart, said, “We are immensely pleased to announce our transition to an app only platform and promise a very exciting & new age shopping experience to our customers. Fashion is a very personal experience. We believe that only mobile can truly deliver this experience as it captures user’s lifestyle and context in manner that no other medium does. Think of all the hardware and software features that one can leverage like camera, contact, location etc. to understand the user’s context and deliver the experience that is deeply personalized.”

Last year, Flipkart had acquired Myntra for $330 million. Myntra and Flipkart together command a market share of over 50% in the online fashion space while Myntra plans to hit the $1 billion mark in revenue by the year 2016, the e-tailers claimed.

Flipkart’s founder and CEO Sachin Bansal said that Flipkart is also moving towards the mobile-only model. Flipkart has around 75-80% of its customers using the mobile app for purchases.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close