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Myntra does away with app-only model, relaunches mobile website

  • Flipkart-owned
    fashion retailer Myntra has relaunched portions of its mobile website, after
    shutting it down earlier this year to focus on the app-only model,
    Gadgets360 reported.
  •  
  • Products listed
    across categories like shirts and hoodies are accessible on the mobile website,

    • Flipkart-owned
      fashion retailer Myntra has relaunched portions of its mobile website, after
      shutting it down earlier this year to focus on the app-only model,
      Gadgets360 reported.
    •  
    • Products listed
      across categories like shirts and hoodies are accessible on the mobile website,
      but purchases must still be made using the app. Myntra’s mobile website
      homepage doesn’t have links to browseable pages on the home page. The desktop
      version offers no product listings yet, instead it leads to a link to download
      the app.
    •  
    • It was not
      immediately clear at this point if Myntra was planning to launch a ‘Lite’
      experience, like Flipkart, which was built on the Chromium engine, or if will
      it run on a separate technology stack, with support for browsers.
    •  
    • Flipkart launched the
      Lite version of its app in collaboration with Google in November, which provides
      app-like features on Chromium-based web browsers.
    •  
    • Snapdeal followed
      suit soon after, unveiling a new mobile website – Snap-Lite – that had been
      specially optimised for slower-Internet connections, rather than providing
      app-like features that Flipkart has.

     

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