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MTVRoadies.tv launched to bring MTV Roadies show online

MTV has launched MTVRoadies.tv to bring online the content of its fifth and latest version of the adventure reality show MTV Roadies. The website is also hosting a gaming micro site, created by Zapak, which will take visitors through a virtual gaming experience based on the show.

MTV has launched MTVRoadies.tv to bring online the content of its fifth and latest version of the adventure reality show MTV Roadies. The website is also hosting a gaming micro site, created by Zapak, which will take visitors through a virtual gaming experience based on the show.

Aditya Swamy, vice president, marketing, MTV India, has said, “A lot of the youth is online now and we needed to target them on this medium. For the first time, we conducted auditions online, and for the first time, we have created a dedicated website.” (Source: Agencyfaqs)

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