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MSN India to manage online presence of Mumbai Indians IPL team

MSN India has bagged the responsibilities to establish and manage the online presence of Mumbai Indians IPL (Indian Premier League) team for the Season 3 cricket tournament. In the last two seasons, Mumbai Indians had been managing its website MumbaiIndians.com on its own.

MSN India has bagged the responsibilities to establish and manage the online presence of Mumbai Indians IPL (Indian Premier League) team for the Season 3 cricket tournament. In the last two seasons, Mumbai Indians had been managing its website MumbaiIndians.com on its own.

Sanjay Trehan, head, MSN India, has said, “We have entered into a deal with the team owners of Mumbai Indians, according to which MSN (India) will set up, manage, maintain, generate content and monetise the new website of Mumbai Indians for IPL Season 3 on a revenue sharing basis.”

This is not the first time that MSN India has tied up with an IPL team for its web presence. Earlier, during IPL 2008 and 2009, MSN had entered into partnership with Royal Challengers (the Bengaluru team) to design, host and power its website. [Source: Afaqs]

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