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MRM scouting for tech savvy interactive agency in India

MRM Worldwide, the digital arm of global advertising agency McCann Worldgroup, is scouting for potential acquisitions and partnerships in India. MRM exists in India as a niche direct marketing function within ad agency McCann Erickson India.

MRM Worldwide, the digital arm of global advertising agency McCann Worldgroup, is scouting for potential acquisitions and partnerships in India. MRM exists in India as a niche direct marketing function within ad agency McCann Erickson India.

“Investors all over the place are looking to buy interactive set-ups in India. What we are keen to do is build some relationships with small firms who are technically savvy in terms of developing tools to measure media,” Alastair Duncan, CEO, MRM Worldwide, has said. “Some of those firms will be part of our business; either through investment or acquisition.” [Source: LiveMint]

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