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Most popular mobile virtual gifts in India cost less than Rs 15: mig33 survey

According to a survey done by mobile social networking platform mig33, Indian users feel that virtual gifting helps them save costs on real gifts and 69 per cent of the users spend on virtual gifts that cost less than Rs 15. Such gifts usually include a hug, a kiss, virtual roses etc. The survey further said that in tier II cities, 40 per cent of the users spend on gifts that cost between Rs 5 and Rs 15. The survey questioned 360 respondents from mig33 user base from January 2011 to February 2011.

According to a survey done by mobile social networking platform mig33, Indian users feel that virtual gifting helps them save costs on real gifts and 69 per cent of the users spend on virtual gifts that cost less than Rs 15. Such gifts usually include a hug, a kiss, virtual roses etc. The survey further said that in tier II cities, 40 per cent of the users spend on gifts that cost between Rs 5 and Rs 15. The survey questioned 360 respondents from mig33 user base from January 2011 to February 2011. Every user was asked a set of 10 questions, and results were analysed to understand the trends emerging from various categories. mig33 has 40 million users worldwide.

The survey also found out that most users save money on public transport to spend on mobile social media. 44 per cent of the mobile-first community tries to save money from daily activities such as public transport, canteen, mobile calling to spend money on social network, more so in tier II and tier III cities.
Besides, almost 55 per cent of mobile social network users in India prefer sub Rs 50 GPRS plans. Daily GPRS plans like Rs 5 for two days are popular with more than 60 per cent of users buying such plans in tier II and III cities.

Around 68 per cent of the users in tier III cities log on to mobile social media to make new friends and chat with strangers, while only 41 per cent of users in tier I cities do so. Only 43 per cent of users in tier III cities connect with their real life friends on social media, while in tier I cities, 92 per cent of users do so.

“Essentially, social networking in tier II and III towns is more about entertainment and making new friends as opposed to tier I cities where it is about being in league with majority of friends. For the mobile-first community, social network is a companion rather than a place to meet companions,” the survey said.

According to the survey, virtual identities (avatars) help gain confidence and avoid social taboos for the users. More than 60 per cent of mobile social network users express that their virtual identity helps them gain confidence and avoid social taboos and inhibitions.

The survey further found that a mobile social network is not check and go and it engages users for longer sessions. More than 50 per cent users spend over 30 minutes for every session, while only 9 per cent spend less than 5 minutes per session. Users in tier II cities seem the most hooked with 58 per cent of users spending 30+ minutes per session.

Mohit Gundecha, director, business development and head, India operations, mig33 said, “While the world was shifting from accessing internet on PC to mobile, a class of users leapfrogged the PC and jumped directly to the mobile. These users had little exposure of internet while PC was an expensive tool. However cheaper handsets, low cost data plans enabled information gateway for them and the small screen became their PC, and thereby emerged the mobile-first user. There is a rapidly growing mobile-first community in India, Indonesia, Bangladesh, Nepal, South Africa, and South East Asia, which have a definitive set of behavioural patterns that mig33 expounds via the report.”

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