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Monster India launches campaign around its new brand positioning ‘Find Better’

Monster India has announced an integrated campaign around
its new brand positioning ‘Find Better’. To support the launch of this new
positioning, the company is rolling out a 360-degree communication plan.

Monster India has announced an integrated campaign around
its new brand positioning ‘Find Better’. To support the launch of this new
positioning, the company is rolling out a 360-degree communication plan.

Sanjay Modi, Managing Director, Monster.com (India/Middle
East/Southeast Asia) said, “Our innovative products and services help connect
jobseekers and employers better than anyone else across the world. Both
employers and jobseekers are constantly seeking better. ‘Find Better’ builds
upon our value proposition. It speaks to employers by helping them source,
match and manage the key talent. To jobseekers, it gives freedom to connect
from wherever they through mobile, social media or the web. We have made a
conscious effort to blend humor in the television campaign as we operate in a
serious category. It is our attempt to bring a smile on the face of the viewers.”

Soumitra Karnik, National Creative Director, Dentsu India
Group said, “In India, a large number of people believe in luck and lucky
charms; especially when it comes to finding the right job. This is the insight
we used in our communication. The idea is to reinforce Monster’s strengths as a
result of the new initiative launched by the company to connect savvy
jobseekers who want 24/7 access to employers anytime and anywhere.”

Meanwhile, Monster India has also launched Monster TV, a
career channel on YouTube that combines the power of video with
MonsterIndia.com’s unparallel expertise to deliver high quality content to job
seekers at a high scale. The channel will act as a repository of high quality
relevant user generated video content. Video consumption is a rising trend on
internet and jobseekers are increasingly consuming relevant video content for
career enhancement.

 

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