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MoneyControl claims its ‘Markets on Mobile’ initiative gets 2.5 lakh users

MoneyControl.com has said its ‘Markets on Mobile’ platform that offers stocks related information on GPRS-enabled mobile phones, has received 2,50,000 users within four months of its launch. According to MoneyControl, the features which garnered maximum popularity include Portfolio Service and Company Stock Quote page.

MoneyControl.com has said its ‘Markets on Mobile’ platform that offers stocks related information on GPRS-enabled mobile phones, has received 2,50,000 users within four months of its launch. According to MoneyControl, the features which garnered maximum popularity include Portfolio Service and Company Stock Quote page.

Neeraj Sanan, marketing head, Web18, which owns MoneyControl, has said “Due to changing lifestyles and more number of people on the move, we decided to enhance the experience for our users by offering MoneyControl.com on the mobile platform. Despite the minimal marketing activity, we have seen the phenomenal response, which in a true sense reflects the latent need that exists for similar products in the markets.” [Source: Telecom Tiger]

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