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Mogae Digital partners UK-based Mobiya to launch mobile classifieds services in India

Mogae Digital has partnered with Mobiya to
launch a suite of mobile classifieds services in India using the Mobiya Trader
platform. Mobiya Trader has been specifically developed for India and other
countries where text messaging still dominates mobile communication and mobile
advertising. The initial service will launch nationwide focused on the domestic
jobs marketplace and there are plans to launch a property service, a matrimony

Mogae Digital has partnered with Mobiya to
launch a suite of mobile classifieds services in India using the Mobiya Trader
platform. Mobiya Trader has been specifically developed for India and other
countries where text messaging still dominates mobile communication and mobile
advertising. The initial service will launch nationwide focused on the domestic
jobs marketplace and there are plans to launch a property service, a matrimony
service and also a wider industry jobs service too.

UK-based technology company Mobiya
specialises in development and operation of mobile services for the global
classifieds advertising industry. Job seekers can use the new DomJobs service
using SMS text messages to search for jobs and will receive daily updates about
any matching adverts. Employers can also advertise by simply texting their
advert into the Mobiya Trader service. Revenues are driven by user
subscriptions and mobile advertising.

Tanya Goyal, Executive Director, Mogae
Digital, said, “Our new DomJobs service will, for the first time in India, help
in the creation of jobs among blue-collar workers through mobile phones. This
service reaches job seekers in ‘rurban’ (rural-urban) communities as well as
employers in the towns and cities and serves as an effective marketplace for
bringing together blue-collar workers and potential employers.”

Mobiya’s CEO Martin Davis commented, “We are
delighted that Mogae Digital has chosen to partner with us and use our Mobiya
Trader platform to launch a variety of mobile marketplaces in India. With a
mobile population approaching 900 million, we are excited about the potential
size of the customer base we will serve and the growing opportunity to deliver
new services as India’s mobile technology adoption accelerates.”

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