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Mobile ads market may grow from Rs 40 crore to Rs 500 crore in 5 years

Mobile advertising market currently valued at Rs 40 crore can grow more than nearly twelve times and touch a size of up to Rs 500 crore in the next five years in India if the telecom companies provide open internet access at low rates, reports Business Standard.

Mobile advertising market currently valued at Rs 40 crore can grow more than nearly twelve times and touch a size of up to Rs 500 crore in the next five years in India if the telecom companies provide open internet access at low rates, reports Business Standard.

“In the next five years we are expecting the mobile advertising sector to reach a turnover of Rs 500 crore,” Gopala Krishnan, corporate development and strategy head, Mobile2Win, has said.

But for that to happen “the operators have to stop acting as gatekeepers to the internet and allow consumers to access content and services on the internet easily and cheaply, using their mobile devices,” Gopala Krishnan has added.

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