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MobiKwik brings on board Saurabh Srivastava as Chief Marketing Officer (CMO)

Mobile Wallet MobiKwik, which has over 15 million users, today announced
the appointment of
Saurabh Srivastava
as Chief Marketing Officer. Saurabh was previously VP – Marketing & Product
Strategy at ixigo.com and has extensive experience in media, marketing, retail
and branding. In his position as CMO, he will be a part of MobiKwik’s core
leadership team.

Mobile Wallet MobiKwik, which has over 15 million users, today announced
the appointment of
Saurabh Srivastava
as Chief Marketing Officer. Saurabh was previously VP – Marketing & Product
Strategy at ixigo.com and has extensive experience in media, marketing, retail
and branding. In his position as CMO, he will be a part of MobiKwik’s core
leadership team.

Saurabh, in his last role at ixigo.com was responsible for creating brand
awareness, driving consumer insights and data to shape new products and
building a superior marketing team. He brings with him 13 plus years of rich
experience in consumer centric businesses and has worked with leading consumer
and media brands like Goodyear, Maruti Suzuki, Dainik Jagran, GroupM and DDB in
the past.

Bipin Preet Singh, Founder and CEO, MobiKwik said, “Saurabh brings with
him the experience of working with a variety of consumer brands both in the
physical and online space and at different stages of their lifecycle. His
experience of nurturing and growing brands, ability to understand consumer
internet markets and drive data led consumer insights to achieve brand
leadership are skills that will help MobiKwik reach the next level of growth.
We welcome Saurabh on board and look forward to working with him to achieve our
vision of creating the most preferred mobile wallet for customers and
merchants.”

Speaking about his new role, Saurabh said, “Mobile wallets are fast
becoming the payment instrument of choice for Indians from all walks of life
and MobiKwik is at the forefront of this revolution. This role will give me an
opportunity to shape the way Indians look at payments and make mobile wallets a
household phenomenon. I am up to the challenge of helping create a consumer
Internet brand that millions of customers across the country would love. I look
forward to joining MobiKwik and working with great minds at MobiKwik to create
the next generation mobile payments system for India.”

MobiKwik is making a big offline push this year and has recently entered
into a partnership with Café Coffee Day (CCD) to enable customers make payments
through the MobiKwik wallet across all outlets in India. This is the first
serious push that a mobile wallet service has made to enable digital
transactions with an offline merchant of the size and scale of Café Coffee Day.

Saurabh has done his Post Graduation in Marketing & Communications
from MICA, and holds certificates in Strategic Marketing & Leadership from
ISB, Hyderabad and Diploma in Business Finance from ICFAI, Hyderabad.

MobiKwik has recently raised close to $25 million in a Series B round from
Tree Line Asia, Cisco Investments, American Express and existing investor, Sequoia
Capital. The funds will be used for investments in technology/data analytics,
brand building and growing the network of users and merchants. In 2015, the
company aims to create a brick-and-mortar retail network of more than 100,000
merchants across India. These stores will serve both as points for cash loading
into the wallet and for wallet payments acceptance.

 

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