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Mobikon, a marketing platform for restaurants, raises $2.3 mn in round led by Jungle Ventures

Mobikon , a marketing platform for the food and beverage industry, has
raised $2.3 million in a funding round led by Singapore-based Jungle Ventures,
taking the total capital raised to $ 5 million.

Mobikon , a marketing platform for the food and beverage industry, has
raised $2.3 million in a funding round led by Singapore-based Jungle Ventures,
taking the total capital raised to $ 5 million.

According to a Live Mint report, Mobikon plans to use the money to fuel
its rapid growth plans in four markets — India, Manila, Singapore and Dubai,
and launch its automated marketing platform for the food and beverage (F&B)
industry.

It is also present in Macau and Kuala Lumpur, and services chains such
as Copper Chimney, Pind Baluchi, Little Italy and Pizza Express in India, and
Swensens, Red Crab Group and Select Group, internationally.

“The F&B business across Asia is set for a period of unprecedented
growth and Mobikon is ideally positioned to spur this growth and at the same
time, to benefit from it,” Samir Khadepaun, co-founder and chief executive
officer of Mobikon, was quoted in the report as saying.

The company expects to partner with 3,000 F&B outlets by end of
March 2016, and double the number of outlets the following year.

Founded by Khadepaun and Salil Khamkar, Mobikon provides a single
dashboard for the entire spectrum of restaurants: quick service, fine dine,
casual dine and cafes. Its solution allows restaurants to engage customers
intelligently, with integration across ordering, reservations, feedback and
marketing.

The Mobikon platform currently powers over 65,000 reviews and engages
over 600,000 diners each month. About 130,000 diners are added every month to
the platform, the company claims.

“Mobikon has been consistently growing at 9-10% month on month for the
last two years and we expect the company to dominate customer engagement and
marketing for restaurants,” Anurag Srivastava, managing partner and co-founder
at Jungle Ventures told Live Mint.  “Food
tech space is seeing a lot of disruption and Mobikon is well positioned to be a
market leader in S.E (Southeast) Asia.”

The firm had previously raised  Series A funding in 2012-13 from Jungle
Ventures, Spring Singapore and Lion Rock.

Mobikon has expanded beyond India in the last 18 months and is currently
present in five countries. According to the company, international business
contributes to 45% of the business. The company is targeting 200% growth this
financial year.

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