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Mint launches iPad app; available free for first 45 days

Mint, the business daily from Hindustan Times, has launched
its new iPad application. The new app is the third launched by Mint for iPad,
with the first two being special features app on the highlights of the last two
decades. The app will be available for free on the app store for the first 45

Mint, the business daily from Hindustan Times, has launched
its new iPad application. The new app is the third launched by Mint for iPad,
with the first two being special features app on the highlights of the last two
decades. The app will be available for free on the app store for the first 45
days. A demo of the app is available on LiveMint.com. Mint will also launch print, TV and
digital campaigns to promote the app.

The application houses real-time news presenting the latest
updates from the markets, corporate world, economy and politics in the form of
in-depth analysis, slideshows and videos. The app also features Mint’s
exclusive editorial content including opinions, columns and blogs from some of
the country’s top business journalists and editors.

R Sukumar, editor, Mint, says, “For the
Mint iPad app, we have tried to exploit all the new things that the platform
offers to the user; instead of replicating what the brand’s website offers, in
keeping with the iPad’s versatility, we have adopted a dynamic design that is
classy and easy to use.”

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