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Mindshare wins Digital Media Innovation award at EMVIES 2010

Yahoo India has presented the Digital Media Innovation award to Mindshare at EMVIES 2010 organized by Advertising Club Mumbai. The award recognizes excellence, originality and uniqueness in the digital medium. Yahoo will also sponsor two people from Mindshare to attend ‘Spikes Asia – A summit for creativity, learning and recognition of Asia Pacific’s best work in advertising.

Yahoo India has presented the Digital Media Innovation award to Mindshare at EMVIES 2010 organized by Advertising Club Mumbai. The award recognizes excellence, originality and uniqueness in the digital medium. Yahoo will also sponsor two people from Mindshare to attend ‘Spikes Asia – A summit for creativity, learning and recognition of Asia Pacific’s best work in advertising.

Nitin Mathur, senior director marketing, Yahoo India, has said, “Marketers with strong understanding of their existing and future consumers are aggressively adopting digital advertising. The Yahoo Digital Media Innovation award recognizes the best in class digital media work in India. We are committed to encourage such talent across the industry. We congratulate Mindshare team on their great work.”

Madan Sanglikar, principal partner – invention and head of digital, Mindshare, has said, “This is the 5th year in a row that Mindshare has dominated the digital awards at EMVIES. This year has been special since all the shortlists have been Mindshare. It clearly shows Mindshare’s focus on innovations in emerging media. The recognition from Yahoo is the icing on the cake.”

Yahoo India, which claims to have 73 per cent reach in the internet market, had previously instituted Yahoo Big Idea Chair at the Advertising Club Mumbai’s flagship Effies event, which recognizes agencies for their creative ideas and integrated campaigns. Yahoo India recently commenced Fresh Fridays, a session to educate creative and media agencies on the digital medium.

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