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Mills & Boon India to launch digital operations from December 2011

Harlequin Mills & Boon India (HMBI), the Indian
subsidiary of British publisher of Mills and Boon novels, is planning to launch
their digital operations by the end of this year. Manish Singh, country
manager, HMBI said the e- book operations would be launched later this year
that initially would commence with limited test marketing. Till now, HMBI vends

Harlequin Mills & Boon India (HMBI), the Indian
subsidiary of British publisher of Mills and Boon novels, is planning to launch
their digital operations by the end of this year. Manish Singh, country
manager, HMBI said the e- book operations would be launched later this year
that initially would commence with limited test marketing. Till now, HMBI vends
most of its novels through news-stands, kiosks and retail stores.

According to the company, the launch of e-books would help
the novel publisher to expand its reach to new cities across India. Apart from
e books to expand their reach, HMBI is also trying to capitalise on growth of
retail revolution.

HMBI started its Indian operations in February
2008, printing and marketing books locally. It is currently publishing 20 new
romance titles every month, focusing on five series: modern, romance, desire,
special moments, historical and the latest one being nocturne.

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