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Mid-Day names Niranjan Vidyasagar as Head of Digital Business

by Kriti Malhotra

by Kriti Malhotra

Mid-Day Infomedia has promoted Niranjan Vidyasagar as head of digital business. Vidyasagar had joined Mid-Day in August 2005. Most recently, he was sales head, advertising revenues for Mid-Day.com. He takes charge from Nirvan Biswas. In his new role, Vidyasagar will report to Manajit Ghoshal, CEO and MD, Mid-Day.

“Mid-Day’s strength has always lied in doing things differently. We now aim at providing content which is innovated for distinction. Unlike other websites, Mid-Day.com aims to showcase normal as well as differentiated content,” Niranjan Vidyasagar, head, digital business, Mid-Day, told AlooTechie.

Mid-day.com claims to get 15 million page views from 2.1 million unique visitors a month. Mid-Day news feeds on mobile phones are said to have over 2.5 lakh subscribers across India. According to Niranjan Vidyasagar, Mid-Day.com recently experimented with an innovation for Sony Pictures with a video road block and a webisode series for Balaji Telefilms and got a great response.

“Whenever Mumbai is in news, majority of the NRI traffic comes on Mid-Day.com. Apart from the home page, the second most visited section on Mid-Day.com is Entertainment which covers news from Bollywood, Hollywood and the TV industry, followed by the Sex and Relationship section,” said Niranjan Vidyasagar.

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