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Mid-Day names Niranjan Vidyasagar as Head of Digital Business

by Kriti Malhotra

by Kriti Malhotra

Mid-Day Infomedia has promoted Niranjan Vidyasagar as head of digital business. Vidyasagar had joined Mid-Day in August 2005. Most recently, he was sales head, advertising revenues for He takes charge from Nirvan Biswas. In his new role, Vidyasagar will report to Manajit Ghoshal, CEO and MD, Mid-Day.

“Mid-Day’s strength has always lied in doing things differently. We now aim at providing content which is innovated for distinction. Unlike other websites, aims to showcase normal as well as differentiated content,” Niranjan Vidyasagar, head, digital business, Mid-Day, told AlooTechie. claims to get 15 million page views from 2.1 million unique visitors a month. Mid-Day news feeds on mobile phones are said to have over 2.5 lakh subscribers across India. According to Niranjan Vidyasagar, recently experimented with an innovation for Sony Pictures with a video road block and a webisode series for Balaji Telefilms and got a great response.

“Whenever Mumbai is in news, majority of the NRI traffic comes on Apart from the home page, the second most visited section on is Entertainment which covers news from Bollywood, Hollywood and the TV industry, followed by the Sex and Relationship section,” said Niranjan Vidyasagar.

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