Top News

Microsoft now offers advertising on Skype in India

Microsoft recently
announced that it would begin offering advertising inventory on Skype, helping
brands take advantage of the growing popularity of Skype in India. Skype inventory
will be sold exclusively by Zirca Digital Solutions in India.

Skype has more
than 330 million active monthly users in more than 70 markets around the world.
In Asia, advertising on Skype is available across Southeast Asia, Hong Kong,
Taiwan and Australia. Today, Skype advertising also became available in India.

Microsoft recently
announced that it would begin offering advertising inventory on Skype, helping
brands take advantage of the growing popularity of Skype in India. Skype inventory
will be sold exclusively by Zirca Digital Solutions in India.

Skype has more
than 330 million active monthly users in more than 70 markets around the world.
In Asia, advertising on Skype is available across Southeast Asia, Hong Kong,
Taiwan and Australia. Today, Skype advertising also became available in India.

“People
love Skype, which makes it a great platform for any brand looking to reach a
large and engaged audience,” said Neena Dasgupta, Director, Zirca Digital
Solutions.  “Skype is also part of
Microsoft’s unique and connected ecosystem that enables brands to tailor
advertising experiences across devices and services. Through Skype, advertisers
in India will be able to reach audiences at the right time, with the right
information, when they are making decisions with the people they trust the
most.”

“A Skype
session lasts more than 30 minutes on an average. This means greater time spent
for the associating brands. Moreover, adding Skype to our existing portfolio of
Microsoft products will help us offer a holistic solution to advertisers who
stand to make better ROI on their ad spends,” added Vikas Khanchandani,
Director, Zirca Digital Solutions.

Zirca Digital
Solutions has begun offering premium branded experiences like Conversation Ads,
the Connection Hub Ad and Conversation Corridors to give brands access to the
Skype community present across PC & Mobile. Many of the new formats are
standard and consistent with the creative formats used by advertisers on other
platforms.

“At Skype,
we believe in the importance of making deep and real connections – with each
other, with our families and friends, and with the people who love our products
and believe in our brand. Skype exists to bring people closer together today
and every day,” said Kenneth Chang, Head of Advertising and Online –
SEA/Korea at Microsoft. “It’s the powerful connections that we help make
and our focus on the user experience that make Skype such a great place for
consumers and brands alike. With now more than 70 markets worldwide, we look
forward to working with new brands to sponsor more of these important and
wonderful moments in life.”

 

 

 

 

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close